Super Blunder? Or Maybe Not

This past Sunday it cost a company 2.4 million dollars for a 30 second ad spot during the Super Bowl. Yesterday, Turner Broadcasting reached a 2 million dollar settlement with the cities of Boston and Somerville and the state of Massachusetts. Add in the $300.00 a piece they were supposed to pay the two guys they hired to put up the signs, the cost of the signs, legal fees, and whatever they paid people to put up the signs in other cities, and the total cost might get up to 2.4 million, maybe even a little higher.

Let's see, you could spend 2.4 million dollars for a 30 second advertising slot in a time and place where people’s attention is already diverted by the main event, they are also getting barraged by dozens of other 30 second ads, many of them will miss your ad as they use the break to take a pee, and many of them are probably going to be too hammered to remember half of them anyway.

Or you could spend somewhere around that same amount to gain an entire week of national media attention to the product you are trying to advertise.

I would say that Interference Inc. got a lot more for their clients money than any other marketing companies who were hired to do Super Bowl ads.

Looks like a brilliant marketing strategy to me.